Starbucks is a profit organization, and a great example of using social media to advertise a business. Starbucks is regularly active on the social media platforms they use (Instagram, Pinterest, Twitter, Facebook, etc). The coffee company is no stranger to strategically using the internet to help their brand. Which is why they are a big powerhouse on social media compared other existing beverage brands. They like to draw their costumers in by keeping their social pages fun, interactive, and relatable. Welikeyou.social explains how they use their pages as tools to interact with their audience, display their products, assist customers, and create a sense of community/loyalty. Furthermore, they keep their content fresh and fun by creating new campaigns every now and then. Such as campaigns for their seasonal products, like the sugary, colorful, and very instagrammable, Unicorn Frappuccino. Special drinks such as these only stay for a limited time, which is stressed in each of the ads as a way to further urge their customers to hurry and get one. Another online strategy is teaming up with social media influencers. A few years ago I heard a theory about a sneakier method that Starbucks may use, involving social media. The theory was that their workers purposely spell customers names wrong on their coffee cups so that the customer will take a picture of it (which is a common trend) and post it online.
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