Metropolitan Museum of Art

The Metropolitan Museum of Art is a museum in New York City and a non-profit organization. This organization heavily uses social media to promote their institution, especially around the time of their annual Met Gala. The Met Gala is a giant annual fundraising ball that profits the Museum. It is a highly publicized event that is covered on multiple TV channels, magazines, and online blogs. The institution's successful use of social media technology is a good example of PR and Advertising. They use hashtags, photos, and clips of their event on many platforms such as Instagram, Twitter, Pinterest, Youtube, and Facebook. Red carpet pictures from the Gala seem to gain the most traction online. Many pictures are shared from the numerous A list celebrities who attend the event. These models, designers, and entertainers post pictures of their night to their millions of followers. Subsequently, gossip and entertainment pages repost them on their own pages. People can also view the exhibit and organization through the Mets website. This effective use of advertising has earned the Metropolitan Museum of Art a #1 spot on 2019’s list of ‘Top 100 Nonprofits on the Web’.





https://www.nme.com/blogs/nme-blogs/biggest-talking-points-met-gala-2484827




https://en.wikipedia.org/wiki/Met_Gala
https://topnonprofits.com/lists/best-nonprofits-on-the-web/