Random on Campus

Center of WSU is viewed from stairwell on Courtney Hall's first floor. (Photo by: Hanna Kebbede)

Hip Hop music is heard from the windows of WSU’s Courtney Hall, around 6:15 Tuesday afternoon. (Photo by: Hanna Kebbede)

Time For a Break

WSU students pet, play with, and photograph dogs on the 2nd floor of Ely. Lily, bottom left in grey sweatshirt. Katy, middle frame in grey leggings.  (Photo by: Hanna Kebbede)

WSU junior, Jill, takes a break from schoolwork for a Wednesday afternoon photo opp at Stanley Park. (Photo by: Hanna Kebbede)

A day in the Life

Students trickle in and out of Westfield State’s Ely building at 11:00, where many classes are currently in session this Wednesday morning. (Photo by: Hanna Kebbede)








Students of WSU make their way towards the Ely building this Wednesday morning. Home of the school’s library, fitness center, bookstore, Communications department, and more. (Photo by: Hanna Kebbede)

Fun on Campus

Energetic female pup pounces on photographer during WSU’s weekly ‘Pet Therapy’ session. Her excitement increases as more four legged friends enter the lobby on Ely’s 2nd floor. (Photo by: Hanna Kebbede)

WSU students slowly start filling onto the Campus Green at 7:14 on a breezy Thursday afternoon. (Photo by: Hanna Kebbede)

A Glimpse of Me

 WSU Junior, Hanna, finishes up some homework in her dorm before leaving for her 10:25 class this Monday. (Photo by: Hanna Kebbede)

WSU Junior, Hanna, gets distracted by noise of construction work outside of her dorm, Courtney Hall. It is 4pm on February 24th. (Photo by: Hanna Kebbede)

 

Starbucks

Starbucks is a profit organization, and a great example of using social media to advertise a business. Starbucks is regularly active on the social media platforms they use (Instagram, Pinterest, Twitter, Facebook, etc). The coffee company is no stranger to strategically using the internet to help their brand. Which is why they are a big powerhouse on social media compared other existing beverage brands. They like to draw their costumers in by keeping their social pages fun, interactive, and relatable. Welikeyou.social explains how they use their pages as tools to interact with their audience, display their products, assist customers, and create a sense of community/loyalty. Furthermore, they keep their content fresh and fun by creating new campaigns every now and then. Such as campaigns for their seasonal products, like the sugary, colorful, and very instagrammable, Unicorn Frappuccino. Special drinks such as these only stay for a limited time, which is stressed in each of the ads as a way to further urge their customers to hurry and get one. Another online strategy is teaming up with social media influencers. A few years ago I heard a theory about a sneakier method that Starbucks may use, involving social media. The theory was that their workers purposely spell customers names wrong on their coffee cups so that the customer will take a picture of it (which is a common trend) and post it online.

https://medium.com/rta902/brewing-a-strong-social-media-presence-a-starbucks-analysis-7a9f162db21f

https://www.singlegrain.com/social-media/8-social-media-success-stories-to-inspire-you/

http://welikeyou.social/2017/02/13/5-ways-starbucks-can-inspire-your-social-media-strategy/

Metropolitan Museum of Art

The Metropolitan Museum of Art is a museum in New York City and a non-profit organization. This organization heavily uses social media to promote their institution, especially around the time of their annual Met Gala. The Met Gala is a giant annual fundraising ball that profits the Museum. It is a highly publicized event that is covered on multiple TV channels, magazines, and online blogs. The institution's successful use of social media technology is a good example of PR and Advertising. They use hashtags, photos, and clips of their event on many platforms such as Instagram, Twitter, Pinterest, Youtube, and Facebook. Red carpet pictures from the Gala seem to gain the most traction online. Many pictures are shared from the numerous A list celebrities who attend the event. These models, designers, and entertainers post pictures of their night to their millions of followers. Subsequently, gossip and entertainment pages repost them on their own pages. People can also view the exhibit and organization through the Mets website. This effective use of advertising has earned the Metropolitan Museum of Art a #1 spot on 2019’s list of ‘Top 100 Nonprofits on the Web’.





https://www.nme.com/blogs/nme-blogs/biggest-talking-points-met-gala-2484827




https://en.wikipedia.org/wiki/Met_Gala
https://topnonprofits.com/lists/best-nonprofits-on-the-web/